The MARIO CIONI 2023 project aims to increase the company’s presence on international markets by investing resources to enhance its visibility and presence in the target countries ENGLAND and USA. The project plans to attack new markets with a series of promotional interventions for its products through participation in international trade fairs (MAISON & OBJET JANUARY 2024) and the implementation of promotional activities towards the target countries (ENGLAND and USA) via social media, dedicated interventions on the company website (in English) and on the website of the trade fair organization.